How Website Speed Affects SEO and Conversions

Speed Is a Ranking Factor

Google uses page speed as a ranking signal. Faster websites are easier to crawl, index, and recommend to users.

Speed and User Behavior

• Slow sites increase bounce rates
• Users abandon pages that take too long to load
• Conversions drop with every extra second

What Slows Websites Down

• Large unoptimized images
• Too many scripts and plugins
• Poor caching setup
• Unnecessary animations

Improving Speed Without Redesigning

Many speed improvements happen behind the scenes. Optimizing assets, cleaning code, and fixing performance issues can dramatically improve results.

Final Thoughts

Website speed affects how users feel, how Google ranks you, and whether visitors turn into customers.